Client : Crone’s Custom Woodworking www.cronescustomwoodworking.com Before Most craftsmen can make an awesome-looking product, but marketing’s where many run into problems. Crone’s Custom Woodworking of Fair Grove, Missouri, didn’t start out as a frame shop. Tom Crone started the business in 1982 as a builder of wooden accessories for limousines—the wet bar in the back seat, for example. On the company’s website, Tom claims to have built more than 2,000 limousine consoles over the years. Tom’s son, Mike, joined the business in 1999 and the two branched out into the home furniture market. In 2004, the two men started making round and oval picture frames as a spin-off of the furniture business. “We just kind of fell into it,” says Mike.

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