Develop a new image Client: WS Photography – www.wsphotollc.com While Wilson would like to maintain an open and friendly look, he’d still prefer something more professional. Rio, Wisconsin, home to Roger Wilson and WS Photography, is a small town of fewer than 1,000 people located about 25 miles north of Madison. Wilson runs the business—now in its second full year of operation—with his stepdaughter Heather, who lives in a larger town nearby. According to Wilson, their customers are mostly local, from within 40 miles of Rio. The photographers specialize in portraits of graduating seniors from area high schools; they also do family and maternity portraits. “We don’t do weddings,” says Wilson. Most of the work is on location, in the customer’s house or yard, though they do have a small studio in Wilson’s garage. Promotion is mainly by word of mouth; they also run some ads in the local free shopper paper, maintain a small portfolio on SmugMug, and send out business cards with their finished work.

Post : Design Makeover: Photography