Are you printing your treasured, timeless images by a print house who cares about each and every image with time and care or are you printing them through a consumer company who spits out images by the thousands daily? Are you printing them in a place where someone actually looks at each image? Or are you printing your clients’ treasured wedding images along with folks who are also printing their mobile phone ‘pix’? When I first began getting paid to take photographs, I didn’t know that I should be printing them with a company who cares about colour profiles. Colour whats?! Your images have imbedded profiles which dictate the colours to be printed and mainstream high-production companies don’t generally use machinery which considers those colours carefully when printing. Here are some pros according to Elizabeth: Professional labs use better quality papers to produce really lovely, heavy and thick photographic prints to stand the test of time.

Do you use a professional print house?