We just got word that Elle Macpherson Intimates officially launched in Europe with a celebration on November 12! The Spring/Summer 2010 collection was displayed in a series of artistic installations at the Galerie Morgen during the launch party. Elle Macpherson Intimates European Launch Party The press release noted: Elle Macpherson, famous for shaking up the traditionally staid lingerie industry, could be considered to be bucking the trend of most business strategies in the current global economic climate by bringing her collection to Europe.  However, this signals the confidence in the strength of the Intimates brand and the unique fashion handwriting which is in demand in Europe. Elle Macpherson, Creative Director of Intimates says taking my lingerie into Europe feels very much like a natural next step.  “The reaction to the launch of Intimates in Europe has surpassed all our initial expectations.

Elle Macpherson Intimates Launches in Europe