Hoff by Hoff – Scandinavian Design via Lingerie
The Danish designer Mette Hoff’s line Hoff by Hoff (no relation to David Hasselhoff!) is a refreshing collection of lounge wear and intimates. You can see the clean minimalist Scandinavian design influence in her pieces. Mette Hoff went to school in Copenhagen at the Danish Design School. Her work for private labels inspired her new vision, she explained, “the modern woman who wants her underwear to be as trendy as the rest of her clothes. And to get rid of the many useless bows, frills and multicoloured laces, which are part of most of the traditional underwear collections.” I love the feminine simplicity, and how it seems you can pair each piece with anything in your wardrobe
Hoff by Hoff – Scandinavian Design via Lingerie
