It’s 60 Years For Chantelle
Here’s a lingerie brand that has made it through for 60 years: they must be doing something right! In fact, Chantelle ’s history in the undergarment business stretches back over 100 years, to 1876. The company was originally spawned by Mr. Gamichon, an innovative clothier who developed the first stretchable knit fabrics. The company’s name was changed to Chantelle when it established itself as “the” brand for women’s girdles with the slogan “Chantelle, the girdle that does not creep.” (For those of us who have never worn such a garment, we just don’t know how lucky we are to only know Spanx and similar shapewear . But my mother can give you an earful about girdles.) Chantelle built on their reputation by making and marketing bras , starting in the early 1960’s
