All around the world, the average bra size is getting bigger. It makes sense that lingerie makers would pay attention to this and start catering to this growing trend. Auckland-based Bendon is getting on the bandwagon with a new label catering specifically to women wearing a cup size D or larger. Bendon is taking an approach that they say will “focus on fashion, not simply function.” As someone who has been wearing a cup size C or larger for her entire adult life, I can tell you that I welcome these new companies who understand that even someone with larger breasts wants a pretty bra ! Some of the bras that I’ve worn have more in common with combat armor than feminine lingerie . Bendon general manager design, Sue Dunmore, has pointed out that the average bust size is much larger, especially with young teens. This younger set does not want to wear a bra that looks like something her great-grandmother wore: she wants something that works with the current fashions and yet still provides support.

New Bra Brand For Larger Cup Sizes