From Wikipedia: “Primark (or Penneys) is a clothing retailer, operating in Ireland, the United Kingdom, the Netherlands, Germany, Spain and Portugal. It operates a total of 188 stores with 34 in Ireland, 125 in the UK, 8 in Spain, 2 in Germany and 1 in the Netherlands and in Portugal. Whilst the company’s main headquarters are based in Ireland where it trades as Penneys, the chain is a subsidiary of Associated British Foods plc (ABF), and is ultimately controlled by the Weston family through Wittington Investments. The company positions itself as marketing fashionable clothing at competitive prices.” We’ve never had the label on TLP before – but thanks to these photos, we have a quick preview for you anyway. Obviously it’s a very simple, feminine and marketable collection – but it looks more than okay, so that’s fine by me!

Primark/Penneys Lingerie Spring/Summer 2010